This Chatroulette prank was created as a viral marketing campaign for the horror movie "The Last Exorcism." Unsuspecting Chatroulette users were matched with what appeared to be a normal girl on webcam, only to witness her suddenly become "possessed" in terrifying fashion. The reactions were absolutely priceless.
This prank is widely considered one of the most creative uses of Chatroulette for marketing purposes. The production quality was top-notch, with professional-grade makeup and special effects making the "possession" look incredibly realistic on a low-resolution webcam feed. Users had no idea they were part of a promotional stunt and genuinely believed they were witnessing something supernatural.
The video went viral almost immediately after being uploaded, racking up millions of views and generating massive buzz for the film. It demonstrated the unique potential of random video chat platforms as a medium for creative marketing and entertainment. The genuine, unscripted reactions of the Chatroulette users made it far more compelling than any traditional movie trailer could have been.